{"id":3045,"date":"2026-05-21T06:51:00","date_gmt":"2026-05-21T04:51:00","guid":{"rendered":"https:\/\/andresass.com\/?p=3045"},"modified":"2026-05-27T16:13:51","modified_gmt":"2026-05-27T14:13:51","slug":"cross-functional-project-leadership","status":"publish","type":"post","link":"https:\/\/andresass.com\/en\/insights\/cross-functional-project-leadership\/","title":{"rendered":"The Project Everyone Wants But No One Manages: Why Cross-Divisional Initiatives Fail"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Engagement Without Leverage<\/h2>\n\n<p>The transformation project has everything a project needs: board engagement, budget, timeline, a dedicated project manager. Yet little progress is made. Sales prioritizes daily business. IT refers to its own release plan. Controlling delivers figures with a three-week delay. The project manager escalates, but the management has not discussed the issue since the kickoff.     <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Complex initiatives rarely fail due to methodology. They fail because the project manager bears responsibility but lacks decision-making power. And because the line organization treats the project as an external entity.  <\/strong><\/p>\n<\/blockquote>\n\n<p>A project manager I supported during a company-wide <a href=\"https:\/\/andresass.com\/en\/insights\/implementing-ai-without-overwhelm\/\">digitalization project<\/a> summed it up perfectly in the third steering committee meeting: &#8220;I am officially responsible for the outcome. But I can neither allocate resources, nor change priorities of the involved divisions, nor make decisions that go beyond my project scope. I coordinate, but I do not manage.&#8221; His superior heard this for the first time, although the situation had existed for months.<\/p>\n\n<p>This pattern repeats in every organization that undertakes cross-divisional initiatives: <a href=\"https:\/\/andresass.com\/en\/insights\/tech-debt-management-innovation\/\">software migrations<\/a>, restructuring, product launches, regulatory programs. The project structure is cleanly set up. But the power structure of the line organization remains unchanged, and in this tension, the project gets bogged down. Three levers determine whether a cross-divisional initiative delivers results or gets lost in coordination loops.   <\/p>\n\n<h2 class=\"wp-block-heading\">Lever 1: Clarify Governance Before the Project Starts<\/h2>\n\n<p>Most projects start with a project plan. Few start with clarified governance: Who decides what? Who has veto power? How are resource conflicts resolved? Within what timeframe must an escalation be answered? And what happens if there is no answer?     <\/p>\n\n<p>Aaron Shenhar and Dov Dvir, two leading researchers in project management, have shown in their work on the Diamond Model that there is no universal leadership model for projects. Projects differ in complexity, novelty, technology level, and pace, and the leadership style must be adapted accordingly. The more complex the initiative, the more divisions and hierarchies involved, the more the project manager&#8217;s role shifts from planner to designer of political frameworks. And for that, they need the right <a href=\"https:\/\/andresass.com\/en\/insights\/agile-governance\/\">governance<\/a> backing them.   <\/p>\n\n<p>A <a href=\"https:\/\/andresass.com\/en\/insights\/sponsor-change-project-continuity\/\">steering committee<\/a> must be more than a monthly status meeting where traffic lights are shown. It must be a decision-making body that resolves conflicts, allocates resources, and sets priorities. And it needs the right people: not those who have time, but those who have <a href=\"https:\/\/andresass.com\/en\/insights\/decisions-under-uncertainty-70-percent-rule\/\">decision-making authority<\/a>. A steering committee without decision-making power is a reporting forum, not a governing body.   <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Governance on Paper<\/th><th>Governance in Practice<\/th><\/tr><\/thead><tbody><tr><td>Steering committee meets monthly<\/td><td>Steering committee decides when conflicts are escalated<\/td><\/tr><tr><td>Project manager &#8220;coordinates&#8221;<\/td><td>Project manager has clear engagement with defined authorities<\/td><\/tr><tr><td>Escalation &#8220;as needed&#8221;<\/td><td>Escalation deadline of 48 hours, after which the next level decides<\/td><\/tr><tr><td>Resources &#8220;will be provided&#8221;<\/td><td>Resource commitments are binding and anchored in target agreements<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Lever 2: Involve the Line, Don&#8217;t Bypass It<\/h2>\n\n<p>A division head I <a href=\"https:\/\/andresass.com\/en\/advisory\/\">advised<\/a> on a cross-divisional <a href=\"https:\/\/andresass.com\/en\/insights\/transformation-speed-vs-thoroughness\/\">transformation project<\/a> described the typical course: &#8220;At the beginning, everyone is enthusiastic. Then the first resource conflicts arise. Then the line pulls its people, because daily business takes precedence. And then the project team sits there with half its staff, wondering why nothing is progressing.&#8221;   <\/p>\n\n<p>The problem is structural: the line organization and the project organization compete for the same resources, and the line almost always wins because that is where disciplinary power lies. The division head decides what their employees spend their time on, not the project manager. If the official engagement is missing or not enforced, the shadow hierarchy rules: the project manager has to solicit resources and ask for favors, instead of being able to rely on binding commitments. This is not only inefficient, it systematically burns out the best project managers.   <\/p>\n\n<p>The solution is not to bypass the line, but to involve it. Make the involved division heads co-responsible, not just suppliers. How the <a href=\"https:\/\/andresass.com\/en\/insights\/cross-functional-collaboration-leadership\/\">incentive systems<\/a> for this must be designed is a fundamental organizational question that goes beyond the individual project. At the project level, involvement specifically means: Create transparency. If a division does not meet its commitments, this must become visible in the steering committee, not as an accusation, but as a fact. Most division heads cooperate if the <a href=\"https:\/\/andresass.com\/en\/insights\/setting-priorities-focus\/\">priority<\/a> is clear and the consequences of non-cooperation are transparent.     <\/p>\n\n<h2 class=\"wp-block-heading\">Lever 3: Empower the Project Manager, Don&#8217;t Just Appoint Them<\/h2>\n\n<p>The appointment of the project manager is often the most consequential and least thought-out decision in a cross-divisional initiative. Too often, the role is given to someone who is currently available, rather than to someone who brings the necessary seniority, political skill, and assertiveness. <\/p>\n\n<p>A project manager for a cross-divisional initiative needs three things. First, a clear, publicly stated engagement from management, known to all involved divisions. Not an email that disappears into an inbox, but a moment when management says to all stakeholders: &#8220;This person is leading this initiative. Support them.&#8221; Second, <a href=\"https:\/\/andresass.com\/en\/insights\/responsibility-leadership-clarity\/\">decision-making authority<\/a> within defined guardrails: Which decisions can the project manager make alone? Which require the steering committee? Without this clarity, every decision becomes a coordination loop. Third, direct access to management for escalations, not through three hierarchical levels, but immediately. Experience from numerous <a href=\"https:\/\/andresass.com\/en\/profile\/\">consulting engagements<\/a> shows: The success of cross-divisional initiatives correlates directly with the seniority and authority of the project manager, not with the quality of the project plan.    <\/p>\n\n<p>And regularly check whether the project manager is still able to act. Many initiatives fall into a creeping paralysis because the project manager no longer has any leverage, but does not escalate this because escalation is considered a <a href=\"https:\/\/andresass.com\/en\/insights\/breaking-defensive-culture\/\">weakness<\/a> in the organization. Remove the stigma from escalation. It is not a failure. It is a professional mechanism for clarifying conflicts that are structurally unsolvable at the project level.    <\/p>\n\n<h2 class=\"wp-block-heading\">Reality Check<\/h2>\n\n<p>First: For your most important cross-divisional initiative, is there documented governance that clarifies who decides, who escalates, and within what timeframe? If not, clarify this before the next status meeting. <\/p>\n\n<p>Second: Is the contribution to cross-divisional initiatives included in the target agreements of the involved division heads? If it only exists as an informal expectation, you know why the line treats the project as a secondary matter. <\/p>\n\n<p>Third: Ask your project manager this week: &#8220;What is the biggest obstacle outside your sphere of influence?&#8221; And then remove it. That is your job, not theirs.  <\/p>\n\n<h2 class=\"wp-block-heading\">The Uncomfortable Truth<\/h2>\n\n<p>Cross-divisional initiatives are the stress test for an organization&#8217;s leadership quality. They show whether <a href=\"https:\/\/andresass.com\/en\/insights\/cross-functional-collaboration-leadership\/\">collaboration<\/a> is actually lived or merely proclaimed. They show whether leaders are willing to release resources for a common goal. And they show whether management is willing to decide on priority conflicts instead of delegating them to the project manager.   <\/p>\n\n<p>A project with clear engagement, an empowered project manager, and binding governance can deliver results even under difficult conditions. A project without these three prerequisites, no matter how well planned, will fail.  <\/p>\n\n<h2 class=\"wp-block-heading\">Further Insights<\/h2>\n\n<p><strong><a href=\"https:\/\/andresass.com\/en\/insights\/cross-functional-collaboration-leadership\/\">Cross-Divisional Collaboration<\/a><\/strong> \u2013 The structural reasons why cross-divisional work fails due to vertical incentives.<\/p>\n\n<p><strong><a href=\"https:\/\/andresass.com\/en\/insights\/sponsor-change-project-continuity\/\">When the Sponsor Changes<\/a><\/strong> \u2013 What happens when a project&#8217;s political backing disappears and how to prepare for it.<\/p>\n\n<p>All Insights can be found in the <strong><a href=\"https:\/\/andresass.com\/en\/insights\/\">overview<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Board engagement, budget, timeline, dedicated project manager. Yet nothing moves. Why cross-divisional initiatives fail due to the power structure of the line organization and which three levers deliver results.  <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[249,235,286],"class_list":["post-3045","post","type-post","status-publish","format-standard","hentry","category-insights","tag-governance","tag-leadership","tag-projects"],"_links":{"self":[{"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/posts\/3045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/comments?post=3045"}],"version-history":[{"count":3,"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/posts\/3045\/revisions"}],"predecessor-version":[{"id":3048,"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/posts\/3045\/revisions\/3048"}],"wp:attachment":[{"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/media?parent=3045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/categories?post=3045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andresass.com\/en\/wp-json\/wp\/v2\/tags?post=3045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}